3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff. 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
3:25 Product Launching Rundown
7:35 The Importance of Research
13:30 Setting Up Your Campaign
23:00 Moving Into Launch Phase
27:30 Optimizing As Solutions
30:00 Expanding Your Targeting
35:10 Long-Term Thinking

? Resources & Links


How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)

New Keyword Research Approach: Gain New Clients For Amazon PPC 

A Case For Segmenting Branded Keywords In Amazon PPC 

The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

The Complete Amazon Campaign Types Reference Guide

 Should You Segment Automatic Sponsored Product Campaigns?

Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It? 
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Olena Shmaiun
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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