In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s methodological approach, like keyword extraction algorithms, removing duplicate keywords, relocating keywords, and more! 
Tune in and find out how Clement achieved a satisfying result after three weeks! 
We’ll see you in The PPC Den! 

? Highlights

00:00 Overview: How Clement strategized the 6,000-keyword campaign 
01:24 Intro 
02:35 FIFA 2022 effect - Clement’s raspy voice 
04:29 Recap of the previous episode 
08:09 Solution #1: Keyword extraction algorithms 
11:27 Solution #2: Removing duplicate keywords 
17:20 Solution #3: Relocating keywords: 80/20 rule 
19:23 Solution #4: Using a spreadsheet: Bolt file activity 
19:57 Solution #5: Researching fresh keywords 
21:40 Solution #6: Using the Amazon N-gram Analysis Tool 
23:40 Solution #7: Maintaining a reasonable budget 
26:24 Solution #8: Making bids on the new keywords 
31:16 Presenting the “Comparing Table.” 
34:14 Clement’s takeaway from this experiment 
35:33 How Clement managed the entire process 
36:44 Outro 
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

? Resources & Links 
The N-Gram Analysis Tool for Amazon Advertising | Ad Badger https://www.adbadger.com/amazon-ngram-analysis-tool/ 
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw 
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List [The PPC Den Podcast] https://youtu.be/ePXoiXqzUKo 
How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo 
Negative Keywords in Amazon PPC - The Complete Guide https://youtu.be/WCwqvO63DhQ 
New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo 
What Do I Do When a Keyword Doesn’t Convert? [PPC Den Podcast #95] https://youtu.be/luAa14Xnw1Q 
How to use Broad vs Phrase vs Exact - in Amazon PPC Ad Groups https://youtu.be/RaCPHBNO5no 
What Are All the Amazon Keyword Categories? https://youtu.be/1YSA91OJ-o0 
Getting Started with Ad Badger: The Positive Keyword Quick Attack https://youtu.be/y-VantJaafk 
How One Keyword Can Apply to Multiple Products [PPC Den Podcast #94] https://youtu.be/sXEHl2yzdSE 
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

 ? 
Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 
Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - 

Host and Executive Producer: Michael Erickson Facchin 
Guest Co-Host: Clement Hynaux 
Senior Producer: Nancy Lili Gonzalez 
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Karolina Facchin 
Podcast Coordinator: Myreen Garcia Sejalbo


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