19 min listen
AMZPPC 42: 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS
AMZPPC 42: 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS
ratings:
Length:
10 minutes
Released:
Sep 11, 2019
Format:
Podcast episode
Description
On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn't a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids & ACoS. See you in the Badger Den!
Episode Highlights:
0:25 Bids & ACoS have a complicated relationship
1:07 Keyword visibility
2:00 What if you've calculated your bid correctly?
2:48 Effects of ad rank
4:46 Considering ad placement on conversions
6:06 Search term diversity & CPCs
7:40 How to use search term isolation
8:42 Check out our Ad Badger PPC software
Get all of our episodes and show notes at adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
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Send in a voice message: https://anchor.fm/theppcden/message
Episode Highlights:
0:25 Bids & ACoS have a complicated relationship
1:07 Keyword visibility
2:00 What if you've calculated your bid correctly?
2:48 Effects of ad rank
4:46 Considering ad placement on conversions
6:06 Search term diversity & CPCs
7:40 How to use search term isolation
8:42 Check out our Ad Badger PPC software
Get all of our episodes and show notes at adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
---
Send in a voice message: https://anchor.fm/theppcden/message
Released:
Sep 11, 2019
Format:
Podcast episode
Titles in the series (100)
AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC by The PPC Den: Amazon PPC Advertising Mastery