Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns.
To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements
We’ll see you in the Badger Den.
Episode Highlights

2:20 Intro

4:30 Our new solution for placement bid settings

6:43 Introduction to single keyword campaigns

10:20 How to adjust bids by placement for SKCs

14:40 When a single keyword campaign shouldn’t be used

18:59 Placement settings when Rest of Search is performing poorly

29:20 Placement settings when Product Pages is the worst performer

39:45 How Ad Badger can help with placement bid settings


Links & Resources

A Round-Table on Adjusting Bids by Placement:
https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0
Ep 44: Listener Q&A: Optimizing Placement Settings
https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl
All our episodes and show notes are available at https://www.adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/
If you hire James, let him know we sent you!

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Send in a voice message: https://anchor.fm/theppcden/message