Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it?
On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns.
We’ll see you in the Badger Den!
Episode Highlights:

1:10 Intro

3:10 What is Suggested Bid?

6:20 Who will use Suggested Bid?

13:20 A breakdown of Suggested Bid

20:10 Testing the Suggested Bid feature

24:50 Should you use Suggested Bid?

31:00 Closing thoughts


Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Episode 38: https://anchor.fm/theppcden/episodes/AMZPPC-38-The-7-Personality-Types-of-an-Amazon-Bidder-e4v6pd

New keyword bid optimization: https://www.adbadger.com/blog/how-to-bid-on-amazon-ppc-campaigns/

Bid optimization Revenue per click basics: https://www.youtube.com/watch?v=8kCWbjohGHo
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch


Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by Pedro Moreno

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Send in a voice message: https://anchor.fm/theppcden/message