9 min listen
AMZPPC 66: What Consumer Behavior Says About You: Amazon Brand Analytics
AMZPPC 66: What Consumer Behavior Says About You: Amazon Brand Analytics
ratings:
Length:
34 minutes
Released:
Mar 4, 2020
Format:
Podcast episode
Description
If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns!
Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report.
This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four.
Until then, we’ll see you in the Badger Den.
We’ll see you in the Badger Den.
Episode Highlights
02:20 Intro
07:00 What is Item Comparison and Alternate Purchase behavior?
08:42 Where to Access ICAP
17:30 Strategy: How to use ICAP
28:00 Takeaways and farewell
Links & Resources
Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks
Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d
Ad Badger app Product Tour [2020 Updated, New Features]: https://www.youtube.com/watch?v=H6VjlbOA3NA
All our episodes and show notes are available at https://www.adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Thank you for listening! Please like, subscribe, and leave a glowing review.
Podcast edited by James Ede: https://www.beheard.org.uk/
If you hire James, let him know we sent you!
---
Send in a voice message: https://anchor.fm/theppcden/message
Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report.
This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four.
Until then, we’ll see you in the Badger Den.
We’ll see you in the Badger Den.
Episode Highlights
02:20 Intro
07:00 What is Item Comparison and Alternate Purchase behavior?
08:42 Where to Access ICAP
17:30 Strategy: How to use ICAP
28:00 Takeaways and farewell
Links & Resources
Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks
Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d
Ad Badger app Product Tour [2020 Updated, New Features]: https://www.youtube.com/watch?v=H6VjlbOA3NA
All our episodes and show notes are available at https://www.adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Thank you for listening! Please like, subscribe, and leave a glowing review.
Podcast edited by James Ede: https://www.beheard.org.uk/
If you hire James, let him know we sent you!
---
Send in a voice message: https://anchor.fm/theppcden/message
Released:
Mar 4, 2020
Format:
Podcast episode
Titles in the series (100)
AMZPPC 2: The Bid+ Conundrum by The PPC Den: Amazon PPC Advertising Mastery