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AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy

AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy

FromThe PPC Den: Amazon PPC Advertising Mastery


AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy

FromThe PPC Den: Amazon PPC Advertising Mastery

ratings:
Length:
30 minutes
Released:
Jul 15, 2020
Format:
Podcast episode

Description

How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020.
On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020,  breakdown how it affects your performance, and share their predictions for the next six months.
We’ll see you in the Badger Den!
Episode Highlights:

1:10 Intro

3:05 Evaluating the PPC data for 2020

6:20 Cost per Click

11:15 Why are sellers pausing campaigns?

15:40 ACOS and Ad Spend

18:30 Impressions

20:00 Conversion rates

23:00 Outlook for the second half of 2020 and closing thoughts


Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch


Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by Pedro Moreno

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Send in a voice message: https://anchor.fm/theppcden/message
Released:
Jul 15, 2020
Format:
Podcast episode

Titles in the series (100)

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!