19 min listen
AMZPPC #85: How Does Amazon PPC Work with Misspellings
AMZPPC #85: How Does Amazon PPC Work with Misspellings
ratings:
Length:
24 minutes
Released:
Jul 8, 2020
Format:
Podcast episode
Description
We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords?
On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance.
We’ll see you in the Badger Den!
Episode Highlights:
1:10 Intro
2:55 How you should think about misspellings
5:05 How exact match has become exact-ish
12:10 Misspellings with broad and phrase match
12:40 How negatives affect your exact matches
15:35 Search term rankings and misspelled words
17:20 What you should actually do about misspelled words
21:15 Closing thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by Pedro Moreno
---
Send in a voice message: https://anchor.fm/theppcden/message
On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance.
We’ll see you in the Badger Den!
Episode Highlights:
1:10 Intro
2:55 How you should think about misspellings
5:05 How exact match has become exact-ish
12:10 Misspellings with broad and phrase match
12:40 How negatives affect your exact matches
15:35 Search term rankings and misspelled words
17:20 What you should actually do about misspelled words
21:15 Closing thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by Pedro Moreno
---
Send in a voice message: https://anchor.fm/theppcden/message
Released:
Jul 8, 2020
Format:
Podcast episode
Titles in the series (100)
AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC by The PPC Den: Amazon PPC Advertising Mastery