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Async Advantage: Crafting Creative Pitches

Async Advantage: Crafting Creative Pitches

FromThe Visual Lounge


Async Advantage: Crafting Creative Pitches

FromThe Visual Lounge

ratings:
Length:
41 minutes
Released:
Jan 3, 2024
Format:
Podcast episode

Description

If you’re a creative, pitching ideas to stakeholders can be stressful! So how can you adapt your strategies, control your variables and form ideas you’re proud to pitch? Guy Bauer, Founder and Creative Director of B2B video marketing agency Umault, tells us his tips and tricks as he joins The Visual Lounge.  He says your first step should be to form a strong, clear idea that you’re happy with and that won’t be misunderstood by your management. Asynchronous communication is his go-to method to communicate ideas, as it allows you to combine the energy of live calls with the clarity of emails. Plus, hear Guy’s top tips for growing your creative tastes…and why Weezer is still a great band! Learning points from the episode include: 00:00 – Introduction 04:39 – Guy’s tip for video creators 06:48 – Why you need clear ideas and strategies before making videos 11:52 – Why creative ideas should be discussed asynchronously 17:38 – Allowing your stakeholders to previsualize your ideas 21:07 – Making sure you have confidence in your ideas 23:18 – Controlling variables in your pitches and processes 26:55 – How to grow your creative taste 32:27 – Hear Guy’s Speed Round answers 39:22 – The final take 40:45 – Outro  Important links and mentions: Follow Umault on LinkedIn Follow Umault on Twitter/X Follow Umault on Instagram Visit the Umault website Subscribe to the Umault YouTube channel 
Released:
Jan 3, 2024
Format:
Podcast episode

Titles in the series (100)

Visuals and videos are powerful, but creating them can feel overwhelming. Yet they are essential to creating content that impacts understanding, helps improve communication, and can save you and the viewers time and money.  The Visual Lounge is a place where we talk about creating and using visuals and videos for all sorts of communication. Whether you’re creating a course to help your organization roll out new software, an educator learning to better communicate with  your students, or a marketer helping your customers see the impact of your product, our conversations will help see how visuals can impact your work.  Listen in as Matt Pierce, Learning & Video Ambassador, leads you through a variety of conversations with industry guests and experts. You’ll get practical advice and insights to help you to create better and more impactful images and videos.