If you want to upgrade your sales strategy, first start with how you communicate. Emails and phone calls can only take you so far.  If you want to communicate in a way that gets the message across and helps you stand out, then images and videos are the way to go.  In this episode of The Visual Lounge, Peyton Towler, Head of Global Growth at TechSmith, breaks down how videos and images can help you sell more effectively. He also shares some advice on how to help people who aren’t confident on camera, how to get the balance right when communicating with prospects, and the benefits of personalized videos.  Learning points from the episode include: 00:00 – Introduction 02:46 – How Peyton first got involved with sales 05:15 – How Peyton defines success in sales 07:05 – Peyton’s top tip for using images and video   09:02 – Using images and video in sales on a daily basis 10:45 – The best use cases for videos and images internally and externally 14:05 – Tips for those uncomfortable with using video 17:10 – How to protect the brand in a team using images and video 20:49 – Using generic vs. personalized videos 22:52 – How to determine whether using video and images are worth it 26:10 – The value of personalized videos 28:00 – Speed round questions  34:32 – Peyton’s final take Important links and mentions: Connect with Peyton on LinkedIn: https://www.linkedin.com/in/peyton-towler/