Gaining the trust of your audience is a tough task. In fact, it’s much easier to lose it! That’s why we invited Peter Hopwood, Global Speaking and TEDx Coach, to take us through his top tips on building trust, holding your audience and coming across like a pro on camera. Peter runs his own business, Hopwood Story & Speaker Coaching, and also works in coaching, strategy and hosting roles for TEDx, Microsoft and the European Commission. On the episode, Peter explores his route into the industry, how to connect with your audience (and how to know you’re doing so), plus the importance of how you look and sound. Peter also serves up expert advice and his final take for anybody creating image and video content. Learning points from the episode include: 0:00 – Introduction 1:18 – Introducing Peter 2:47 – Peter’s roots in the industry 6:31 – Defining success on camera 15:53 – Peter’s one tip for being on camera 21:10 – Why is trust so important on video? 28:20 – Defining the role of visual aids 34:01 – Stuff to avoid that break your audience’s trust! 43:54  - Peter’s Speed Round 49:05 – Final take 49:58 – OutroImportant links and mentions: Peter’s website: http://www.peter-hopwood.com/  Peter Hopwood on LinkedIn: https://www.linkedin.com/in/peterhopwoodpublicspeaking?originalSubdomain=uk  Peter on Twitter: https://twitter.com/HopwoodMedia  Peter on Instagram: https://www.instagram.com/peterhopwood/