Sales Development Representatives are some of the most important people in any company. They're the ones who reach out, identify and qualify potential customers, and they're essential to a company's success. 

But as the world of work changes, the way that SDRs work is changing too. And in order to stay ahead of the competition, it's more important than ever for them to focus on their personal brand. 

In this episode of the Funky Marketing Show, we brought Nadja Komnenic, Head Of Business Development at Lemlist, to talk about the importance of personal branding for SDRs. Nadja has a lot of experience in the sales world, and she knows exactly what it takes to be successful.

In this episode, Nadja shares her tips on how SDRs can create a powerful personal brand. She discusses the importance of building relationships, standing out from the competition, and being kind and helpful.  

If you're an SDR, make sure to listen to this episode! You'll learn a lot about how to build a successful career. We had a lot of fun recording this episode, and we are sure you will enjoy it too! 

Overview of what we talked about:
0:00 - Intro
1:56 - Building a personal brand
4:24 - How much did presence on LinkedIn helped Nadja in her career
8:04 - Which KPIs should you track on LinkedIn
13:02 - How to do the outreach on multiple channels
21:10 - Automation is not bad if you personalize it in a subtle way
24:04 - How to convert people after you build a relationship with them
26:05 - Thoughts on the LinkedIn newsletter
27:08 - When is the right time to switch to LinkedIn Premium?
29:25 - The Lem-heroes project
35:47 - Automation should represent the buyer's journey of the customers
37:25 - Being kind will get your further in sales than any podcast or webinar
42:38 - What was the craziest conversation Nadja had while doing the outreach?
44:23 - A message for the Funky Marketing audience
46:07 - How to make people start being active on social media
51:00 - Outro

Follow Nadja:
https://www.linkedin.com/in/nadjakomn...
https://www.youtube.com/channel/UCWeg...

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

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Our website: https://www.funkymarketing.net/

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