Do you know that WoM (Word-of-Mount) marketing is one of the best forms of marketing? 

You probably do. 

But do you know how to use it effectively to grow your business? 

That's a tougher one. 

That's why, in this episode of the Funky Marketing Show we called Pragya Mishra, Head Of Marketing at SHIELD, to give us a low-down on how to use WoM marketing for your business. 

Pragya has been in the marketing industry for over 10 years now and she's an expert on using WoM marketing to grow businesses. 

In this episode, we talk about:
0:00 - Intro
1:06 - Presenting Pragya Mishra and her work
3:02 - Defining organic marketing today
5:28 - Design the message based on what your audience wants
8:03 - Customers learn with good experiences and expect the same from everybody else
11:15 - How did Pragya design the strategy for the SHIELD
14:41 - Use LinkedIn to your advantage and always lead by example
18:15 - Form the team based on your narrative
20:30 - Feel free to DM your contacts on LinkedIn
22:27 - Develop different content for different channels
24:59 - Share information you acquire throughout the journey
29:25 - Bigger personal brand = bigger company brand
31:49 - How do you measure organic marketing?
36:06 - Different lengths work differently
41:09 - Handling a youtube channel
45:11 - Setting up a strategy for youtube
47:14 - Marketing in an early-stage startup
51:17 - What's next for Pragya and for the SHIELD
52:15 - Where can people find more about Pragya
53:32 - Outro

Find more about Pragya:
https://www.linkedin.com/in/mishrapragya/
https://www.shieldapp.ai/

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

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Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!