47 min listen
Helping is the new selling. Team helping is the new team selling - Scott Marker
FromFunky Marketing: Bold Strategies for B2B Growth and Revenue
Helping is the new selling. Team helping is the new team selling - Scott Marker
FromFunky Marketing: Bold Strategies for B2B Growth and Revenue
ratings:
Length:
55 minutes
Released:
Dec 31, 2022
Format:
Podcast episode
Description
Our guest is Scott Marker, CEO of MCA², LLC. | B2B Sales & Marketing Strategist, Trainer, Coach & Speaker | 2x Author on B2B Sales & Marketing
Scott runs two successful companies.
MCA² LLC. - helps business leaders retain and gain more customers through proven B2B marketing and sales strategies. Not, the same old BS as your competitors. He gives you an unfair advantage over your competitors!
Treasure Valley LLC., helps Treasure Valley Idaho business owners and decision-makers turn casual business connections into profitable business relationships, with a proven NIA franchise model.
We talked about B2B sales and marketing. Here's an overview of what we covered.
0:00 - Intro
2:40 - Scott's backstory in running 2 companies
5:24 - Revenue people have no clue about marketing and CS
10:22 - B2B companies put too much emphasis on sales
14:32 - A lot of Sales leaders should be FIRED!
17:32 - Marketers are now held more accountable
21:36 - Capturing and creating demand should be measured separately
23:27 - Focus on the customer and make sure to talk to them
29:31 - Buyers DON’T want to talk to Salespeople
35:16 - SaaS companies focus fully on Acquisition
37:45 - What will happen with the SDR's in the future?
42:13 - Buying experience is what creates differentiation
48:48 - Start using LOGIC
52:20 - Leadership will change when the younger generations take over
53:56 - Outro
Follow Scott on LinkedIn: https://www.linkedin.com/in/scottmarker1/
Subscribe to the Funky Marketing Show on any podcast platform and drop a question.
---------------------------------------------------------------------------------------------------
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.
Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4
Our website: https://www.funkymarketing.net/
Need help?
Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!
Scott runs two successful companies.
MCA² LLC. - helps business leaders retain and gain more customers through proven B2B marketing and sales strategies. Not, the same old BS as your competitors. He gives you an unfair advantage over your competitors!
Treasure Valley LLC., helps Treasure Valley Idaho business owners and decision-makers turn casual business connections into profitable business relationships, with a proven NIA franchise model.
We talked about B2B sales and marketing. Here's an overview of what we covered.
0:00 - Intro
2:40 - Scott's backstory in running 2 companies
5:24 - Revenue people have no clue about marketing and CS
10:22 - B2B companies put too much emphasis on sales
14:32 - A lot of Sales leaders should be FIRED!
17:32 - Marketers are now held more accountable
21:36 - Capturing and creating demand should be measured separately
23:27 - Focus on the customer and make sure to talk to them
29:31 - Buyers DON’T want to talk to Salespeople
35:16 - SaaS companies focus fully on Acquisition
37:45 - What will happen with the SDR's in the future?
42:13 - Buying experience is what creates differentiation
48:48 - Start using LOGIC
52:20 - Leadership will change when the younger generations take over
53:56 - Outro
Follow Scott on LinkedIn: https://www.linkedin.com/in/scottmarker1/
Subscribe to the Funky Marketing Show on any podcast platform and drop a question.
---------------------------------------------------------------------------------------------------
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.
Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4
Our website: https://www.funkymarketing.net/
Need help?
Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!
Released:
Dec 31, 2022
Format:
Podcast episode
Titles in the series (100)
Lazar Dzamic: Importance of Emotions, People and Mapping Customer Journey for B2B Marketing by Funky Marketing: Bold Strategies for B2B Growth and Revenue