The Art of Building a Purpose-Driven Consumer Brand | How To Build A BRAND? Learn from Simple Modern co-founder Mike Beckham as he shares his playbook for building a purpose-driven consumer brand and company culture. In this transparent interview, Mike explains Simple Modern’s mission-focused approach and how they create outsized value for customers.Mike stresses the importance of enjoying each stage of the journey rather than fixating on goals. He shares tactics for strengthening company culture, gathering customer insights for rapid iteration, and establishing brand loyalty even in a commoditized market.Key topics include:- Mike’s origin story and how his nonprofit experience shaped Simple Modern’s values- Ways to breed a sense of ownership in culture so it scales gracefully- Actionable strategies for constant product improvement based on user feedback- How to build emotional connections and brand affinity with customers- Why it’s critical to find meaning and purpose in exactly where you're situatedMike also shares his stream-of-consciousness approach if he were starting a new D2C brand today.Whether you’re building a purpose-driven company or aspire to become a thoughtful business leader, don’t miss the tactical insights from Mike Beckham.-----------------------------------------------------------? CONNECT WITH MUDASSIR ? YouTube Channel -  @prodcircleHQ    ? Twitter - https://twitter.com/ProdcircleHQ? Instagram - https://instagram.com/prodcirclehq? Website - https://prodcircle.com/? Linkedin - https://www.linkedin.com/in/mudassir-mustafa/?SHOW NOTES & TRANSCRIPTVisit the website for the transcript and highlights from the conversation - https://www.prodcircle.com/podcast? LISTEN FOR FREE Apple Podcasts - https://podcasts.apple.com/us/podcast/prodcricle-with-mudassir-mustafa/id1688602416Spotify - https://open.spotify.com/show/7MKODYGDeiWP4Y5xUpih31?si=7ce29a73d8724ac2Google Podcast  - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMTg5ODA4LnJzcwRSS - https://feeds.buzzsprout.com/2189808.rss? LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/prodcricle-with-mudassir-mustafa/id1688602416?? GET IN TOUCH You can also Tweet @prodcirclehq with any feedback, ideas, or thoughts about the lessons you've learned from the episodes and we can thank you personally for tuning in ?Looking to work with Mudassir, drop an email.Connect with Mudassir ? YouTube Channel - @prodcircleHQ ? Twitter - https://twitter.com/ProdcircleHQ? Instagram - https://instagram.com/prodcirclehq? Website - https://prodcircle.com/? Linkedin - https://www.linkedin.com/in/mudassir-mustafa/