SummaryLearn how VCs evaluate your idea from early stage founder and investor Sam Marchant of Hambro Perks. Get insider tips on how to craft a successful pitch deck and stand out as a first-time founder in the competitive world of startup and CPG brands. Don't miss this valuable advice from an experienced entrepreneur!Takeaways1.Observing entrepreneurship in childhood can have a significant impact on one's career path.2.Consumer product goods (CPG) startups face unique challenges, including the need for innovation and the difficulty of standing out in a crowded market.3.Consumer companies often require more time and capital to scale, making them less attractive to VC investors.4.The VC industry has evolved, with a wider range of investors and a focus on different types of returns.Chapters  00:00 Trailer 01:48 Who is Sam Marchant 08:00 Learning from SAM: Building to Sold Startup Journey 13:30 Why Not Work with Friends and Family / Deep Insights about CPG Brands 26:23 - How VCs add value to startups? 30:50 Venture Capitalists' Judgment of Founders: An Operator's Perspective 34:52 Important Characteristics for First-Time Founders 38:40 VC Pitch Deck Selection Process: A Challenge for Early-Stage Founders (Very Important) 55:30 How to Create a Pitch Deck: Lessons from a VC 1:02:10 Calculating Market Size 1:05:55 Why Venture Capital Money Is SEXY 1:11:15 Deal Negotiation with Venture Capitalists for Early-Stage Founders 1:16:50 Most Common Questions from First-Time Founders (Must Watch) 1:23:10 Ritual Time: Previous Guest's Question for Sam 1:25:20 EndingConnect with Mudassir ? YouTube Channel - @prodcircleHQ ? Twitter - https://twitter.com/ProdcircleHQ? Instagram - https://instagram.com/prodcirclehq? Website - https://prodcircle.com/? Linkedin - https://www.linkedin.com/in/mudassir-mustafa/