Episode 5: In this episode of Prodcircle with Mudassir Mustafa, I had the pleasure of speaking with Artemis Doupa, who shared insights from her book "Design and Grow" on building a sustainable and successful business. Doupa emphasized the importance of hiring the right team, understanding data, and creating a marketing strategy. She also highlighted the significance of sustainability and encouraged businesses to make an effort towards it.We also discussed the overlap of creative and business skills, the potential of AI, different sales models in the fashion industry, challenges in hiring the right talent for startups, balancing work and family as an entrepreneur, and sustainability and quality in the fashion industry.Doupa introduced her "Storms Method", which is a problem-solving approach born from years of experience and struggles faced by designers. The book is aimed at creatives who care about more than just sales and want to showcase their story and values through their products.We also touched on raising entrepreneurial children and insights from bestselling author Daniel Priestley. Overall, the episode provided valuable insights and strategies for building a successful and sustainable business in the creative industry. Enjoy :) ? CONNECT WITH ARTEMIS? Twitter - https://twitter.com/artemisdoupa? Website - https://www.artemisdoupa.com/? Linkedin - https://www.linkedin.com/in/artemisdoupa? CONNECT WITH MUDASSIR ? YouTube Channel -  @prodcircleHQ    ? Twitter - https://twitter.com/ProdcircleHQ? Instagram - https://instagram.com/prodcirclehq? Website - https://prodcircle.com/? Linkedin - https://www.linkedin.com/in/mudassir-mustafa/? RESOURCES MENTIONEDMaake Academy - https://www.maakeacademy.com/Design & Grow - https://www.amazon.com/Design.../dp/B0C19947NZ/ref=sr_1_1Daniel Priestley - https://danielpriestley.com/Daniel's Linkedin - https://www.linkedin.com/in/danielpriestley/?originalSubdomain=ukDaniel's Twitter - https://twitter.com/DanielPriestley?SHOW NOTES & TRANSCRIPTVisit the website for the transcript and highlights from the conversation - https://prodcircle.com/episode/? LISTEN FOR FREE Apple Podcasts - https://podcasts.apple.com/us/podcast/prodcricle-with-mudassir-mustafa/id1688602416Spotify - https://open.spotify.com/show/7MKODYGDeiWP4Y5xUpih31?si=7ce29a73d8724ac2Google Podcast  - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMTg5ODA4LnJzcwRSS - https://feeds.buzzsprout.com/2189808.rss? LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/prodcricle-with-mudassir-mustafa/id1688602416?? GET IN TOUCH You can also Tweet @prodcirclehq with any feedback, ideas, or thoughts about the lessons you've learned from the episodes and we can thank you personally for tuning in ?Looking to work with Mudassir, drop an email.Connect with Mudassir ? YouTube Channel - @prodcircleHQ ? Twitter - https://twitter.com/ProdcircleHQ? Instagram - https://instagram.com/prodcirclehq? Website - https://prodcircle.com/? Linkedin - https://www.linkedin.com/in/mudassir-mustafa/