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What Does Good Creator Marketing Look Like? | CreatorIQ Connect

What Does Good Creator Marketing Look Like? | CreatorIQ Connect

FromEarned: Unlocking the Power of the Creator Economy


What Does Good Creator Marketing Look Like? | CreatorIQ Connect

FromEarned: Unlocking the Power of the Creator Economy

ratings:
Length:
22 minutes
Released:
Dec 12, 2023
Format:
Podcast episode

Description

It's clear that creators have become an integral component in successful marketing strategies. But what does good creator marketing really look like? Who's doing it well? And how do you measure success? For today's episode of Earned, we're sharing one of the most popular sessions from our blowout CreatorIQ Connect event in October titled "What Does Good Creator Marketing Look Like?", hosted by Conor Begley himself. Conor shares why it's important to foster growing creator communities, invest early in creators' careers, and prioritize long-term relationships to see long-term gains. He also dives into the impressive performance of successful brands including Fashion Nova, SKIMS, MLB, Celsius, Rare Beauty, and Amazon, and reveals how your brand can see similar results with the right strategies and support.Resources:Watch Conor's full session here - https://www.creatoriq.com/connect2023-what-good-looks-like Watch more session content from CreatorIQ Connect - https://www.creatoriq.com/event/connect Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ
Released:
Dec 12, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing.In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, and of course, we talk about influencers, sharing best practices for maximizing the power of the Creator Economy and cultivating impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!