For Episode 7 of Earned, Conor sits down with Jamie Starr, Global Director of Sports Marketing at The North Face. Jamie starts off by sharing where his love of the outdoors originated, growing up in Crested Butte, a small, close-knit community in Colorado’s Rocky Mountains. Though he seemed destined to become a professional skier, Jamie wanted to pursue higher education at the University of Colorado—where he eventually earned his J.D. Jamie then reveals why he transitioned from attorney to digital brand consultant, back when the media landscape was changing rapidly and the blogosphere and social networks were starting to take off. We learn more about Jamie’s role at The North Face, and how the brand is staying connected with, and supportive of, its team of athlete ambassadors in the face of a pandemic and cultural revolution. To end the episode, Jamie emphasizes how The North Face is using its platform to fight for racial justice and promote more diversity in mountain sports.