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ratings:
Length:
63 minutes
Released:
Jan 26, 2021
Format:
Podcast episode

Description

In Episode 19 of Earned, Conor sits down with Scott Sassa, entertainment titan turned makeup mogul. Scott’s previous roles include President of Turner Entertainment, CEO of Marvel, and President of NBC Entertainment—to name a few—but he currently serves as chairman of influencer-favorite beauty brand Milk Makeup. Conor and Scott start the episode by discussing the future of the consumer landscape in a vaccinated world, before diving into Scott’s background and learning what initially drew him to the entertainment industry—where he worked his way up to running his own cable network at just 25 years old. We then discuss Scott’s first pivot away from entertainment into tech, and hear about his time as CEO of Friendster. Scott then shares why he decided to enter the beauty industry and lead the Milk Makeup team, and reveals the key factors he believes have guided the brand to success. Of course, we end the episode by talking about the role of influencers, and hear why Milk Makeup chooses to take the organic path when it comes to building influencer relationships.
Released:
Jan 26, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing.In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, and of course, we talk about influencers, sharing best practices for maximizing the power of the Creator Economy and cultivating impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!