Get ready for an inspirational and informative episode of the Radcast. Ryan Alford is joined by Kenda Laney, founder & CEO of Laney Media - a badass with expertise in viral organic content, buyer psychology, and short-form content on TikTok! You won't want to miss this as they dive into her amazing story: despite being born with eye cancer at 2% survival rate; she has gone on to build one successful business after another.Tune in now as these two pros take you through the tactics behind understanding buyer's psyches and leveraging authenticity & connection to make killer online marketing campaigns that are sure to deliver conversions! We're talking surefire ways for YOU (yes you!) up your game online -- so don't miss out!Key notes from this episode:Kenda faced her health struggles in her youth but this didn’t stop her from pursuing a career in social media while still in highschool and eventually created Laney Media (00:59)How to stand out on TikTok and how algorithm works (04:40)How Tiktok is an outreach platform and Instagram is a nurturing platform, and how content plan works (13:02)Three types of content in a sales psychology framework and how problem awareness helps customers connect with their actual problems, providing them solution (25:35)Starting March 1st, Kenda will be launching the Social Media Millionaire podcast, focusing on organic content, cross-platform traffic, cell psychology, insights into mistakes they have made, and all aspects of social media business (32:31)Why proper regulation is needed in the coaching space as there are people claiming to be experts with only one viral video (36:49) This episode is packed with energy, wisdom, and passion and we know you will get a ton of value from this.To keep up with Kenda Laney, follow her on Instagram @kenda.laney and her website https://laneymedia.org/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!