Adrian Parker, Global VP of Marketing for Patrón Tequila, joins the Social Pros Podcast to talk about how he leads all of the marketing for the #1 most talked about spirits brand in the world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud SocialMedia.org Prepare for the Unpredictable Social is a multi-disciplinary job. If you want to build an enviable career for yourself in social, you’ve got to become a ‘pro’ at more than just the social aspect of your role. You must become fluent in most (if not all) corners of marketing, advertising, media, and business. Adrian Parker, Global VP of Marketing for Patrón Tequila, has gone from managing and writing tweets for RadioShack to leading all of the marketing for one of the most well-known luxury spirits brands in the world. He is living proof that you can make social a successful career, you just need to have the passion, drive, and motivation to make it happen. Patrón Tequila is far from a digital marketing business. However, they understand the crucial role that social plays when it comes to their branding and connecting with their customers online and during times when face-to-face interactions are limited at best.  In This Episode: 05:03 – How important it is for brands to deliver superb digital experiences 11:05 – How marketing and consumer behavior have changed over the last few months 21:29 – How Patrón Tequila use social and marketing communications to measure the impact of recent changes (COVID-19) on consumers and stakeholders 24:39 – How COVID-19 will change how brands prepare for the unpredictable in the future 29:36 – How Patrón Tequila’s marketing mix has evolved 33:19 – What social has taught Adrian about marketing 37:57 – How Adrian deploys his social media team Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Einstein's Guide To AI Use Cases from Salesforce Visit Patrón Tequila’s website Visit Adrian Parker’s website Visit SocialPros.com for more insights from your favorite social media marketers.