80 min listen
8 - Savannah Sachs, TULA
8 - Savannah Sachs, TULA
ratings:
Length:
52 minutes
Released:
Jul 21, 2020
Format:
Podcast episode
Description
Savannah Sachs, CEO of rapidly growing, probiotic-powered skincare line Tula, joins Conor for our eighth episode of Earned. After earning her MBA from Harvard Business School, Savannah stumbled into the beauty industry by joining—and fueling explosive growth for—subscription box Birchbox. She shares some of her learnings from her time at the brand, before explaining how Tula’s differentiated brand positioning (“at the intersection of beauty and wellness”) eventually attracted her to the CEO role. We dive into Savannah’s leadership philosophy, and she reveals why cultivating a “happy, high-performing team” is the key to business success—and her first priority at Tula. We also learn how Tula adapted its marketing and retail strategies in response to COVID-19 to power record sales in April and May. Savannah gives generous insight into Tula’s influencer program, and emphasizes the importance of “high-touch” relationships between brand teams and their influencer partners.
Released:
Jul 21, 2020
Format:
Podcast episode
Titles in the series (100)
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