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Walgreen's Customer-Centricity Journey with Tracey Brown, Executive Vice President and President, Walgreens Retail & U.S. Chief Customer Officer
Walgreen's Customer-Centricity Journey with Tracey Brown, Executive Vice President and President, Walgreens Retail & U.S. Chief Customer Officer
ratings:
Length:
44 minutes
Released:
Apr 4, 2023
Format:
Podcast episode
Description
We kick off a month of showcasing remarkable female leaders from some of retail's leading brands, with special guest, Tracey Brown, Walgreens Boots Alliance's Executive Vice President and President, Walgreens Retail & U.S Chief Customer Officer. Tracey's diverse background in advertising, non-profit leadership, and previous stint at the other "Wal" (Walmart) prepared her well for her current assignment at one of the world's largest and most successful drugstore chains.We review the tremendous evolution of the company from its founding in 1901 to becoming a leader in health and wellness. We unpack what it means to be a Chief Customer, the challenge of breaking down silos to put the customer at the center of all you do, and the critical role of agility to maintain your competitive edge. We close with some of Tracey's top leadership tips on how to mobilize people to do go above and beyond for the customer. But we kick things off with a quick review of the week in retail news, including the NRF's annual sales forecast, Lululemon's strong earnings report, and Macys CEO Jeff Gennette's plan to hand the keys of the kingdom to Bloomingdale's CEO Tony Springs early next year, Then we discuss Alibaba's decision to split into six groups, more news out of Amazon, Bed, Bath & Beyond's hail mary financing strategy, and more new formats from Nike. About TraceyTracey Brown is executive vice president, president of Walgreens retail and U.S. chief customer officer, overseeing the transformation of Walgreens to a healthcare company, to create more joyful lives through better health.She is responsible for the Walgreens consumer experience across all consumer touchpoints and leads development of strategies to advance Walgreens across a complex and dynamic competitive landscape. Brown oversees store operations, merchandising, marketing, product, digital, omnichannel, store format, data and analytics, and supply chain organizations, as Walgreens further accelerates its digital transformation, in order to create a seamless integration across all channels – in-store, mobile and online – to provide a unified, consistent brand experience.Brown has more than 30 years of experience driving business growth, operations, creating omnichannel customer experiences and leveraging digital capabilities to connect consumers and brands. Most recently, she served as chief executive officer for the American Diabetes Association (ADA), where she led the organizational transformation including fundraising, advocacy, science and research while fighting for people living with diabetes.Prior to the ADA, Brown was senior vice president, operations and chief experience officer for Sam’s Club, a division of Walmart Inc. She also served as CEO and managing director of RAPP Dallas, a data-drive integrated marketing agency, chief operating officer for direct marketing agency Direct Impact and director of worldwide consumer marketing for Advanced Micro Devices. Earlier in her career, she held leadership positions at American Express, Proctor & Gamble and Exxon Mobil.Brown graduated from University of Delaware with her B.S. in chemical engineering and received her MBA from Columbia Business School in New York.She currently serves on the Board of Directors for Weight Watchers and Yeti. In 2021, she was named one of Savoy Magazine’s Most Influential Black Corporate Directors, and in 2022, she was listed on Forbes CEO Next List.About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBla
Released:
Apr 4, 2023
Format:
Podcast episode
Titles in the series (100)
Retail isn't dead - boring retail is.: Season 1 Trailer I'm here to tell you: Retail isn't dead. Boring retail is. As a C-level executive at two Fortune 500 companies, keynote speaker and strategic advisor to dozens of retail, consumer and technology brands I help organizations accelerate their growth. I’m also the author of the new best-selling book, “Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption”. Join me and my co-host Michael LeBlanc, Producer & Host of The Voice of Retail podcast, as we use my “8 Essentials of Remarkable Retail’ framework to explore modern retail, before, during and after the COVID-19 crisis. Each and every week along with special guests including top retailers and industry thought leaders, will explore the latest events and work to understand the lessons of the past and present to craft strategies for the future. So please join us each and every week starting September 29, 2020 for a lively and interactive journey t by Remarkable Retail