14 min listen
Influencer Marketing Success: Tips & Tricks From a Long-Time Beauty Pioneer
Influencer Marketing Success: Tips & Tricks From a Long-Time Beauty Pioneer
ratings:
Length:
15 minutes
Released:
Apr 5, 2023
Format:
Podcast episode
Description
A long-time beauty pioneer, Sephora has been at the forefront when it comes to cultivating a strong community in the digital space. In this episode we’re joined by Sabrina Buus, Marketing Director for SEPHORA Germany, Switzerland & Scandinavia, to share some of the keys to their marketing success.
We discuss what Sephora does to cut through the noise in today’s crowded beauty space. Sabrina also explains why influencer marketing is a central piece of their marketing strategy, why it’s critical to have an holistic approach when measuring the channel, and in which ways Sephora works with influencers today, together with Cure Media as their influencer marketing partner.
We also talk about:
Why influencer marketing differs from other channels
How Sephora works with diversity and inclusion in their marketing
Why Sephora chose to work with Cure Media
We discuss what Sephora does to cut through the noise in today’s crowded beauty space. Sabrina also explains why influencer marketing is a central piece of their marketing strategy, why it’s critical to have an holistic approach when measuring the channel, and in which ways Sephora works with influencers today, together with Cure Media as their influencer marketing partner.
We also talk about:
Why influencer marketing differs from other channels
How Sephora works with diversity and inclusion in their marketing
Why Sephora chose to work with Cure Media
Released:
Apr 5, 2023
Format:
Podcast episode
Titles in the series (100)
Revealing the Work Behind an Influencer Post: Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencer... by Influencer Marketing Talks