In the first part of this Feature, Susan Hassett, Founder at Cocktail Sneakers, a late-stage DTC brand founder who’s out to break all stigmas that might stand in her way. She shares her story of being a first-time mother who worked hard to provide for her family by starting a telecommunications company.  Who then, after years of working through the shifts in her life, decided to found Cocktail Sneakers about four years ago and absolutely loves it. Susan truly shows how important it is to always work towards your passion no matter what stage of life you’re  Here's their story.    In part 1, Susan discusses Cocktail Sneakers and why it exists; Gender stigmas between sneaker styles and when to wear them; Creating high fashion sneakers for women; Being a first-time mother and entrepreneur; Designing the perfect shoe from sunrise to sunset; Going through the learning curves of business; Journeying to China to meet her manufacturers; And so much more.    Join us while Ramon Vela interviews Susan in Part 1 of this episode and listen to her share the inside story of a brand. For more on Cocktail Sneakers visit: https://cocktailsneakers.com/ Visit our sponsor: Retention Science - RetentionScience.com