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How Fashion Designer Innika Choo turned her passion into a biz, the power of building communities and how she got her namesake brand stocked in retailers like Net-a-Porter

How Fashion Designer Innika Choo turned her passion into a biz, the power of building communities and how she got her namesake brand stocked in retail…

FromFemale Startup Club


How Fashion Designer Innika Choo turned her passion into a biz, the power of building communities and how she got her namesake brand stocked in retail…

FromFemale Startup Club

ratings:
Length:
75 minutes
Released:
Jan 1, 2020
Format:
Podcast episode

Description

Welcome to episode 4 of Female Startup Club with Fashion Designer Innika Choo. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears / straight to your inbox and straight to your social media from the world’s most successful female founders entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to getting what you want out of your career.
This next episode of Female Startup Club is recorded with a dear friend of mine, Innika Choo. She’s the founder and creator of her namesake brand Innika Choo; beautiful, luxurious handmade and embroidered smock dresses. We talk through what it’s like to turn a passion into a business without having any qualifications or experience in your industry, the power of building communities and how she got her brand stocked around the world in major retailers like Net-a-Porter and Selfridges. And at the end of the episode I’ve added in the 6 Q’s that we filmed for IGTV, so stick with it! 
Make sure you’ve subscribed to the FemaleStartupClub.com newsletter to have her 6 Q’s delivered straight to your inbox. 
The 6 Q’s we’re asking women all over the world: 
* What’s your why? 
* What was the thing that made your biz pop? 
* How do you win the day? 
* Where do you hang out to get smarter? 
* When faced with failure how did you deal with it and what did you learn?
* If you only had $1000 left in your biz bank account, where would you spend it? 
You can check out her biz here: https://innikachoo.com/ and find her on Instagram @innikachoo & @innika. 
AND you can find me (Doone) on Instagram @dooneroisin with the real life interview videos with female founders and a lot more questions I’ve been asking at @femalestartupclub. If you get something out of this episode please subscribe and share on social media so other women-in-progress can access the knowledge as well.
https://innikachoo.com/
https://www.instagram.com/innikachoo/|
https://www.instagram.com/innika/
Released:
Jan 1, 2020
Format:
Podcast episode

Titles in the series (100)

Want access to the best knowledge, tips, tactics, and strategies from the world's most exciting (and successful) entrepreneurs - who happen to be women? Read on... We started the Female Startup Club podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs, and women in business. This is a space for women-in-progress to learn through insightful episodes, be inspired, and take action to get what you want out of your startup.We’re on a mission to help women build impactful eCommerce and direct-to-consumer businesses through inspirational and practical content. More than a podcast, Female Startup Club is an educational platform that provides insightful podcasts and technical business courses. The startup series has grown into one of the top 0.5% of podcasts listened to globally and became a top 10 podcast for Entrepreneurship in the US that impacts thousands of small business owners every day. Inspiration for the podcast came from reading Tools of Titans by Tim Ferriss and loving the way men share so directly, that no BS approach. We wanted to hear that same business perspective from women. No fluff. (Btw, the book is awesome but it lacks the female perspective). Enter Female Startup Club. What started as quick video interviews with women chatting about their CPG and DTC businesses on social media turned into a thriving startup podcast. Now just over a year in we’ve done 330+ episodes with some of the world’s most exciting female entrepreneurs who share their direct insights, learnings, eCommerce tactics, and strategies in business to help other founders who are trying to figure startup life out and navigate the entrepreneurial path. We’re totally bias, but it’s really cool. Even though it’s an interview-style show, it’s really just two women having a girlfriend-to-girlfriend chat about how she’s built her business. It’s like meeting an interesting founder at a party, being genuinely curious about what they’re doing, and excited to understand the why and how of their entrepreneurial journey. We like to think of Female Startup Club as your Hype Girl. We show that it’s possible and give you the motivation, tools, and resources you need to keep going in business.Today, we have the luxury of talking to some of the most inspiring women in the female entrepreneurial space three times a week through the Female Startup Club podcast. From Blueland’s Sarah Paiji Yoo-, to Rowena Bird from LUSH Cosmetics and further big names such as Gretta van Riel, Sandy Lin, Mimi Ikonn, and Nadya Okamoto. When you zoom out to the big picture, there are clear patterns among the startup growth paths and tactics of these various women, despite coming from vastly different stories and businesses. All these founder conversations have led to a wealth of knowledge when it comes to the realities of starting an eCommerce business in today’s climate. We’ve been told over and over again by these women that they’re happy to share their startup journeys so deeply because they wish there had been a platform like this when they were starting out. If we can show other women-in-progress that anyone can do it,- and that we all start from the same place (an idea!), we can empower women to dream big and think bigger.But above all, at Female Startup Club we truly believe the opportunities arising from knowledge sharing in the female entrepreneurial community to be limitless. Something we strive to do every day is to create a network of powerful women who want to learn and share, to collect learnings, insights, and strategies, and create useful-, valuable content relevant to the DTC, CPG, eCommerce space. ⁣Hold each other up, share our ideas with our community, and expand your businesses and minds. For this, we are extremely proud to be official supporters of the Malala Fund, donating a portion of our sales to the non-profit working for a world where every girl can learn and lead. Learn more at: Femalestartupclub.com