60 min listen
FINALLY, a female founded magazine about weed! Verena von Pfetten, Founder of Gossamer, shares her journey on daring to be different
FINALLY, a female founded magazine about weed! Verena von Pfetten, Founder of Gossamer, shares her journey on daring to be different
ratings:
Length:
77 minutes
Released:
Jul 9, 2020
Format:
Podcast episode
Description
Gossamer’s a magazine for stylish people who smoke weed, but it's more than just a business trying to turn a profit. They’re a company that’s built on the promise of having a positive social impact on the world, shift perceptions and make a real difference to the people they touch.
We’re talking about the journey in creating this out of the box idea with her co-founder David Weiner, and how they’ve managed to successfully carve out their niche in a highly regulated space, her experience of raising money as a female with blatant sexism at play, and why we need to shift the stigma that surrounds cannabis - especially for people of colour.
One of the gems in this episode is where we go through the economics of creating a print magazine and Verena's thoughts on making money in print - make sure you stick around for it!
LINKS WE MENTION
Gossamer's Website
Gossamer's Instagram
The Ads MBA
We’re talking about the journey in creating this out of the box idea with her co-founder David Weiner, and how they’ve managed to successfully carve out their niche in a highly regulated space, her experience of raising money as a female with blatant sexism at play, and why we need to shift the stigma that surrounds cannabis - especially for people of colour.
One of the gems in this episode is where we go through the economics of creating a print magazine and Verena's thoughts on making money in print - make sure you stick around for it!
LINKS WE MENTION
Gossamer's Website
Gossamer's Instagram
The Ads MBA
Released:
Jul 9, 2020
Format:
Podcast episode
Titles in the series (100)
Creating positive changes to consumer shopping behaviour and insights into what the future of the fashion industry might look like with Tamsin Chislett Co-Founder of Onloan by Female Startup Club