In our latest podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the host of the show, engages in an illuminating conversation with Conor Begley, Chief Strategy Officer & Board Observer at CreatorIQ.
Together, they delve into a wide range of topics, including the ever-changing influencer marketing landscape, the subtleties of making an impact, effective approaches to influencer engagement, and more.

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Show Notes:
(01:35) - Conor's career path
(04:07) - Influencer agency/platform acquisitions
(07:24) - Progression in media
(12:28) - Impact of influencers
(15:07) - Retention
(19:08) - Best practices for collaborating with creators
(25:26) - Corporate content to creator-led or UGC content
(35:24) - Future of influencer marketing

Check out these other amazing episodes:

⁠Creator Economy Insights Unveiled w/ Matt Navarra⁠
⁠Influencer Activations that Drive Results w/ James Creech (Brandwatch)⁠
⁠⁠From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen⁠⁠
⁠⁠Insider View of VidCon w/ Colin Hickey⁠⁠
⁠⁠Funding the Creative Journey w/ Aaron DeBevoise (Spotter)⁠⁠
⁠⁠Swipe Right on OkCupid Success w/ Michael Kaye⁠⁠
⁠⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠⁠
⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠
⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠
⁠⁠Exploring the Influence and Impact of Reddit w/ Will Cady⁠⁠
⁠⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠⁠
⁠⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠⁠
⁠⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠⁠
⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)