Engaging and activating audiences with a healthy dollop of influence. This and much more is discussed in this week’s episode!
Erin Banks, Head of Influencer Marketing at Lifesum joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.
⚡️ Full Episode https://link.chtbl.com/influencermarketing

Lifesum: https://jobs.lifesum.com/
Lifesum's Twitter: https://twitter.com/lifesum
Erin's Twitter: https://mobile.twitter.com/eringbanks

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Show Notes:
(1:07) - Who is Erin Banks
(1:31)- Career background
(3:12) - Celebrities to influencers
(4:14) - Strategy at LifeSum for identifying influencers
(5:45) - Long-term versus new relationships
(6:58) - Who is Lifesum
(9:31) - Content that is converting across different channels
(12:12) - Successful UGC campaign
(14:06) - Importance of authenticity
(16:54) - Lifesum in-person events
(21:14) - Analytics used to gauge success of a campaign
(22:50) - Process of scouting influencers
(25:40) - Getting involved in the Metaverse