36 min listen
Building Inclusion at Scale w/ Sonia Thompson
FromThe Influence Factor by The Influencer Marketing Factory
Building Inclusion at Scale w/ Sonia Thompson
FromThe Influence Factor by The Influencer Marketing Factory
ratings:
Length:
46 minutes
Released:
May 24, 2023
Format:
Podcast episode
Description
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into the DNA of a brand.
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Show Notes:
(00:50) - Sonia's career focus
(02:18) - Attracting and retaining talent
(03:58) - Inclusive marketing podcast
(09:25) - Degree of representation across social media
(16:20) - Reimagined storylines and characters
(18:20) - Super Bowl representation example
(20:15) - Defining brand DNA
(26:08) - Brands embracing inclusivity
(31:05) - Operationalizing inclusion
(37:39) - Steps to becoming more inclusive as a brand
(44:00) - Deeper relationships
? Leave a 5-star rating on Apple Podcasts and Spotify
? Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
?️ Want to be a guest? Apply here
Show Notes:
(00:50) - Sonia's career focus
(02:18) - Attracting and retaining talent
(03:58) - Inclusive marketing podcast
(09:25) - Degree of representation across social media
(16:20) - Reimagined storylines and characters
(18:20) - Super Bowl representation example
(20:15) - Defining brand DNA
(26:08) - Brands embracing inclusivity
(31:05) - Operationalizing inclusion
(37:39) - Steps to becoming more inclusive as a brand
(44:00) - Deeper relationships
Released:
May 24, 2023
Format:
Podcast episode
Titles in the series (95)
Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) by The Influence Factor by The Influencer Marketing Factory