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11. Setting B2B Marketing Objectives: Step-by-Step Guide

11. Setting B2B Marketing Objectives: Step-by-Step Guide

FromThe B2B Marketing Gap Podcast


11. Setting B2B Marketing Objectives: Step-by-Step Guide

FromThe B2B Marketing Gap Podcast

ratings:
Length:
30 minutes
Released:
Jan 12, 2023
Format:
Podcast episode

Description

I share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy.  
To join upcoming live lesson webinars (free) visit www.tambinimarketing.co.uk/events    
Resources mentioned in the live lesson » 
How to set a marketing budget https://www.tambinimarketing.co.uk/marketing-blog/2022/4/24/what-should-an-sme-business-spend-on-marketing    
Podcast » https://anchor.fm/jade-tambini     
1-2-1 bookings » www.tambinimarketing.co.uk/services    
You can connect with me here! 
» tiktok: https://www.tiktok.com/@b2bjade   
» LinkedIn  https://www.linkedin.com/in/jade-tambini-76380312/  
» twitter: @jadetambini https://twitter.com/JadeTambini
 #b2bmarketing #b2bmarketingstrategy #marketingmanager #marketingassistant
Released:
Jan 12, 2023
Format:
Podcast episode

Titles in the series (28)

A podcast for junior and mid-level B2B Marketers who want to become more strategic, develop their people skills and grow their expertise in order to raise the profile of marketing in their organisations. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.