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The B2B Marketing Gap Podcast

The B2B Marketing Gap Podcast


The B2B Marketing Gap Podcast

ratings:
Length:
28 episodes
Language:
English
Format:
Podcast

Description

A podcast for junior and mid-level B2B Marketers who want to become more strategic, develop their people skills and grow their expertise in order to raise the profile of marketing in their organisations.

The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers.

Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.
Language:
English
Format:
Podcast

Episodes1 - 10 of 28 episodes

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28. For Kylie [World Mental Health Week Special]

If you would like to donate to Big Moose Charity and support my 10k run for Kylie, visi...

35 minutes
May 15, 2024

27. Fill Your Sales Pipeline With This Content Strategy for B2B

In this video I talk about B2B social media content strategy, straight from my recent t...

28 minutes
May 07, 2024

26. I Made My Career Dream A Reality

In this episode I talk about how my career vision changed throughout my almost 20 years...

38 minutes
Apr 16, 2024

25. My 10 Step B2B Content Social Media Process [CIM Talk]

My talk at the CIM: Wales Digital Marketing Forum. B2B social media is not working, I...

29 minutes
Dec 08, 2023

24. Course Launch: B2B Breakthrough Academy is Open For Enrolment!

? Welcome to a special webinar replay where I share my journey in B2B marketing and int...

29 minutes
Nov 12, 2023

23. COI vs. ROI: B2B Marketing’s Best Kept Secret?

In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost o...

58 minutes
Sep 22, 2023

22. Using Stats To Get Investment in B2B Marketing

I share how I use data and stats to get buy in from leaders who are perhaps skeptical a...

25 minutes
Jun 29, 2023

21. Brand Positioning Audits [Webinar Replay]

I review and audit five B2B companies, focusing on brand positioning and effective comm...

39 minutes
Jun 15, 2023

20. I'm Writing a B2B Marketing Course!

I share an exciting announcement about starting to create my new b2b marketing course, ...

29 minutes
May 31, 2023

19. Map B2B Buyer Journeys: Template Demo

I live demo my downloadable template for mapping your b2b buyer journey. Also sharing t...

37 minutes
Apr 25, 2023