In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! ?

Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment!

? Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! ?

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