In today's episode, we talk about all things MESSAGING + POSITIONING with co-founder Bridget Sicsko.

Grab a notebook or open up a google doc on your computer for today's episode.
We go over...

Why Messaging Matters + how to Focus on Masterful Messaging
Companies that nail down their messaging
What do you want to be known for + why that's important
How to differentiate yourself in your market
The Importance of Keyword Association
How nailing down your message supports PR, Sales and Referral Opportunities


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