This week, we’re talking about business awards. It’s something I’ve been skeptical about in the past, but I’ve learned there are some really great business awards out there that have integrity behind them - and getting involved with award programmes (and maybe even winning an award!) can be an advantage as you grow your business. And Sophie Milliken, this week’s guest expert, is here to tell us all about how to use awards to leverage your business, and how to do it without being ripped off. As the founder and CEO of Moja Group, Sophie helps businesses to raise their profile online, going beyond the usual realm of PR and uses awards to help you build your visibility as part of a wider marketing strategy.   What You’ll Learn In This Episode:   - Sophie shares how business awards can be used by entrepreneurs to build their personal profiles, and how you can leverage an award win or shortlisting to elevate your business.   - What to look out for when considering whether to apply to an award, making sure you apply to the right kind of awards programmes that have integrity, so you can use it to get known as an authority and build your visibility.   - How there’s more to award programmes than just winning the award or getting marketing and exposure out of the experience. Resources:  - Join That Strategy Club - Connect with Sophie on LinkedIn and Instagram - Listen to Sophie's Podcast, Beyond the Bio - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Sign Up to the 5 Steps to Becoming an Award Winning Business Masterclass here: https://go.thatstrategyco.com/5steps