Georgina Nestor is a Copywriter and Business Strategist who helps brands and business owners stand out by bringing their true identity to their copy. Integrity and authenticity are values we share in business so I’ve wanted to get Georgina on the podcast for so long. She also believes in calling out problematic behaviour online, even when it feels scary. We both passionately feel we’re doing a disservice to our industry by not calling out bad business ethics. So, in a space where we’re all trying to differentiate ourselves, Georgina is showing us how to do this without embellishment and instead leaning into who you truly are.  What You’ll Learn In This Episode  - Imperfection resonates, so why do we shy away from sharing our flaws on social media? Georgina shares how to bring your unique self to your copywriting to be relatable and authentic.  - Georgina’s tips for writing authentic sales pages that convert and understanding why we’re not writing for ourselves. -  How to write for different buyers and why we don’t all need an elaborate backstory, people also find the everyday fascinating.  - Georgina’s realisation that even as a people pleaser, you simply can’t please everyone, so you may as well be yourself and speak up for what you believe in.  Resources:  - Join That Strategy Club - Find all of Georgina’s services at www.fearlesswords.co.uk - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel