In this podcast we are talking about the transition from corporate to business ownership, a change I am only too familiar with! We discuss how many people slip into doing the same role as their corporate job, even after leaving corporate, and how to use the skills developed through a corporate career to build a life you love running your own business. Our guest this week is Sarah Orchard, a former Marketting Manager, who used the skills she developed working for her previous employer to launch a successful business career of her own. She shares her journey from leaving her corporate role, travelling the world, building an incredible luxury treehouse business, and helping others in her industry build their businesses by using clever marketing strategies to save a fortune on booking fees for their accommodation. What You’ll Learn In This Episode - How it is possible to minimise fees paid to booking agencies by building online visibility using your own platform. - How brand positioning and effective SEO can help ensure your business generates all the leads it needs to thrive. - How expectations of a corporate job and “climbing the ladder” are not always what they seem. Resources:  - Join That Strategy Club - Find more about Sarah’s services at: https://www.instagram.com/getfullybooked - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel