Today I want to talk to you about a subject that I’m so passionate about, and that is how to sell your services without using manipulative marketing techniques.  I recently launched a new programme, a completely new offering for my business and I ran a little experiment. I prioritised launching with integrity more than ever before to prove it’s possible to launch in an ethical way.  What You'll Learn In This Episode: - Some of the manipulative techniques used to encourage us to buy that have become so commonplace you might not even realise they’re happening. - Why I wanted to prove you can have a successful launch without manipulation and the results of our ethical launch (Spoiler; it was multi 6 figures) - How I intend to counterbalance any manipulative actions in my business going forward and some of the strategies I had to stop myself from using in this launch. - As an unregulated industry why it’s so important that we all feel empowered to call out dodgy tactics when we see them to stop our industry from imploding. Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel