40 min listen
Episode 153: What Makes You the Expert? Harnessing Targeted Content w/ Joe Sullivan
Episode 153: What Makes You the Expert? Harnessing Targeted Content w/ Joe Sullivan
ratings:
Length:
33 minutes
Released:
May 12, 2020
Format:
Podcast episode
Description
What’s on your company’s blog? Pet pictures? The company dodgeball tournament results? If so, you’re missing a chance to build trust and earn attention through your expertise. It’s something my guest today, Joe Sullivan, Thinker & Founder of the industrial marketing agency Gorilla 76, says happens at too many companies. Most great salespeople know establishing yourself as an expert can guide the buyer through their buyer’s journey and buying decision. So, why do so many businesses forget the power of expertise in marketing? In this episode, Joe explains: - What makes your expertise so powerful (& how you can use it) - How, in the long run, meaningful connections beat volume - Why video-based prospecting is so potent This blogpost includes highlights of our podcast interview with Joe Sullivan, Thinker & Founder of Gorilla 76. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Released:
May 12, 2020
Format:
Podcast episode
Titles in the series (100)
Mark Shank on What “Digital Transformation” Really Means Today: Digital transformation isn’t Mark Shank’s favorite term. Yet, he recognizes that it’s widely used, and so he uses the term to speak the language of his clients. He takes the often narrow definition of digital transformation—implementing a new system—and teaches people to work outward from that understanding to identify how everyone involved in transformation is affected. Listen in to hear Mark share tips for staying ahead of the curve in transformation based on his work with KPMG. Find a breakdown of this episode here. by The B2B Revenue Executive Experience