We all want to be the best at what we do. But too often, our big ambitions are getting in the way of success. This is especially true for marketers who have their heads so far down in the details that they can't see what's around them. There's nothing wrong with being detailed oriented but only when basics are covered.

The problem is that many people and many companies skim through the basics and dive into complex tactics, strategies, and ideas. And it's killing their B2B marketing success.

In this episode of the Funky Marketing podcast, I had the pleasure to sit with Jason Vana, the Founder of SHFT marketing, and talk about the importance of simplicity in everything we do, including marketing.

Here's an overview of what we talked about:
0:00 - Intro
2:02 - Balancing the time for yourself and for your own business
4:17 - Why do we need to keep things simple in everything we do
12:22 - Here why you should ask your customers why do they want to work with you
23:56 - Do the best customers come through referrals or not?
27:04 - Why branding strategy should always come first
32:16 - How to come up with the right messaging for your business
40:55 - Keep the strategy simple and your customers will trust you more
47:48 - The most important question you should ask yourself when identifying ideal customers
50:58 - One thing that causes distrust between a business and its customers
56:17 - Setting yourself up for success 
57:57 - If you don’t know your ideal customer, nothing will work
01:07:28 - The majority of people that will reach out to you may never engage with your content
01:12:59 - Outro

It was a great conversation, and I'm sure you'll enjoy it.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

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Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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