Looking to dominate content marketing in 2022? Look no further!

In this episode of the Funky Marketing Show, we sit down with Erin Balsa, a content marketing expert, to get her insider tips on content marketing strategy, planning, and execution.

Erin shares her insights on the latest trends in the industry and offers advice on how to stay ahead of the curve. She also discusses how to differentiate your company through storytelling and offers tips on how to get the most out of your content marketing efforts. So, if you're looking to take your content marketing game to the next level, don't miss this episode!

Here's an overview of the episode:
0:00 - Intro
3:47 - Starting the solopreneur journey
6:12 - How should content be defined in 2022
10:04 - Can companies differentiate themselves by telling their own story?
15:31 - Why companies shouldn't change their category
19:24 - Growing from solopreneur to entrepreneur
21:52 - Is there a group of people on LinkedIn who are leading the change with content?
28:17 - Engaging with people and building friendship on social media
35:52 - The importance of the employee influencers
38:42 - Repurposing blogs as LinkedIn articles
41:41 - Should more companies do their own research
47:33 - What is “Big content''?
49:36 - 3 things that might be big this year
50:43 - Creating a brand voice
56:00 - Outro

Tune in and let’s get funky!

Connect with Erin Balsa:
https://www.linkedin.com/in/erinbalsa/
https://erinbalsa.com/
https://twitter.com/ErinBalsa

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?
Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!


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