What if I told you that B2B marketing isn't so different from B2C after all? Although there are some key distinctions, the basic principles of marketing and human psychology still apply. 

When I decided to start Funky Marketing I had the vision to change the way B2B marketing is done. I wanted to make it more human and less transactional. I wanted to bring B2C marketing principles to the B2B world.

After all, people are people, regardless of whether they're buying a pair of shoes or a new software solution. And when you treat them like human beings, they respond in kind. They're more likely to trust you, to buy from you, and to recommend you to their friends.

The truth is, B2B marketing doesn't have to be so different from B2C marketing. In fact, by borrowing some of the basic principles from B2C, you can make your B2B marketing much more effective and more engaging.

In this episode of the funky marketing show, I called Evan, Head of Content & Community at trender.ai, creative, outcome-oriented content and community marketing professional with a love of all things SaaS and startups, focused on making work more human by promoting LGBTQ+ rights, fighting racial injustices, developing team-building activities, and encouraging professionals to prioritize their mental health, to talk about how to make B2B marketing more human.

Here's an overview of what we talked about: 

0:00 - Intro
2:09 - How people look at diversity in Serbia vs US
5:43 - Diversity in business - Can you be different?
12:11 - How did development of the personal brands changed the way we sell and hire
15:33 - Here’s how influencers choose which tools to promote
21:11 - B2B works just like B2C - people are selling to people
25:56 - It's about experience in doing the things, not necessarily in the industry
31:15 - The lessons we learned from marketing along the way
37:40 - Copycats are everywhere!
44:02 - Do we need the community to be successful at building a startup?
46:01 - How do we define social selling today?
49:25 - How to make B2B more human?
53:13 - Outro

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zx...
Apple: https://podcasts.apple.com/us/podcast...

Our website: https://www.funkymarketing.net/

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Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!
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