So you've got this great B2B product, and you're pretty confident that it would be a hit with developers. After all, what self-respecting developer wouldn't want to use the latest and greatest tools available?

But here's the thing: just because your product is great doesn't mean that developers will automatically flock to it. In fact, selling to developers can be quite a challenge.

Because of that, it's important to take the right approach when selling your B2B product to developers and in this episode of the Funky Marketing Show, we sit down with Zeljko Riha to talk about how to do just that.

Zeljko is in the marketing world for a little over 15 years and he has a lot of experience in the field of B2B marketing, especially when it comes to selling to developers.

So if you're looking for some actionable tips on how to sell your B2B product to developers (the right way), then this is the episode for you!

Here's an overview of what we talked about:
0:00 - Intro
1:55 - Zeljko's background story
3:48 - There’s a lot less BS on Twitter than on LinkedIn
5:18 - Bringing B2C mindset into B2B world
12:40 - Digital sales are not marketing
16:41 - Marketing is like dating, you have to build a relationship
20:57 - Company backstory does matter to the clients
23:05 - Not every marketing is good marketing
24:39 - In a startup world there are no second chances
26:58 - Why developers market don't like marketing
31:06 - Developers have other interests outside the job as well, you just have to find them
34:55 - One thing to keep in mind choosing a community manager
38:00 - Marketing needs to have a different approach for every category
39:52 - You cannot base the company brand on one person
43:35 - Change is normal and it should be embraced
45:19 - Marketing on Twitter and Reddit
53:33 - Finding the talking points
57:01 - Marketing for startups that people are not aware of yet
59:39 - Learning from the other industries is the way forward
1:01:59 - Outro

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

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Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!


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