61 min listen
EXPOSED: Why Companies Fail With Demand Generation And What To Do Instead - Jonathan R Bland
FromFunky Marketing: Bold Strategies for B2B Growth and Revenue
EXPOSED: Why Companies Fail With Demand Generation And What To Do Instead - Jonathan R Bland
FromFunky Marketing: Bold Strategies for B2B Growth and Revenue
ratings:
Length:
56 minutes
Released:
Mar 7, 2022
Format:
Podcast episode
Description
When it comes to generating demand for your product or service, there are a lot of things that you need to get right. Unfortunately, many companies struggle with this challenge and they often fail.
Because of that, we decided to call Jonathan R Bland, Co-Founder of Omni Lab, to join us on the show. Jonathan is an expert on-demand generation and he is going to share with us what companies are doing wrong and what they should do instead.
Here's an overview of what we talked about:
0:00 - Intro
3:52 - How Demand Generation looks today
7:49 - Creating products for existing vs non-existing demand
13:33 - Why intent matters and why do we need to build it
18:04 - Bridging the trust gap: sales and marketing working together
23:31 - Measuring success is one of the most important things to get right from the beginning
26:57 - Why you shouldn't take anyone's advice directly
30:14 - Why do people choose not to disagree as much
33:58 - Create trust through ads and stories
39:40 - Optimizing your budget and targeting the right people
42:24 - Interesting things about Reddit ads
46:52 - What companies get wrong about Demand Generation
48:49 - The importance and involvement of customer success
52:48 - A message for Funky Marketing audience
54:52 - Outro
Open your notebooks, Jonathan is about to spill the beans!
--------------------------------------------------------------------------------------
Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.
Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zx...
Apple: https://podcasts.apple.com/us/podcast...
Our website: https://www.funkymarketing.net/
Need help?
Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!
#funkymarketing #demandgeneration #leadgeneration #b2bmarketing #demandgen #b2bmarketingstrategies #b2b #business #marketing #marketingtips
Because of that, we decided to call Jonathan R Bland, Co-Founder of Omni Lab, to join us on the show. Jonathan is an expert on-demand generation and he is going to share with us what companies are doing wrong and what they should do instead.
Here's an overview of what we talked about:
0:00 - Intro
3:52 - How Demand Generation looks today
7:49 - Creating products for existing vs non-existing demand
13:33 - Why intent matters and why do we need to build it
18:04 - Bridging the trust gap: sales and marketing working together
23:31 - Measuring success is one of the most important things to get right from the beginning
26:57 - Why you shouldn't take anyone's advice directly
30:14 - Why do people choose not to disagree as much
33:58 - Create trust through ads and stories
39:40 - Optimizing your budget and targeting the right people
42:24 - Interesting things about Reddit ads
46:52 - What companies get wrong about Demand Generation
48:49 - The importance and involvement of customer success
52:48 - A message for Funky Marketing audience
54:52 - Outro
Open your notebooks, Jonathan is about to spill the beans!
--------------------------------------------------------------------------------------
Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.
Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zx...
Apple: https://podcasts.apple.com/us/podcast...
Our website: https://www.funkymarketing.net/
Need help?
Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!
#funkymarketing #demandgeneration #leadgeneration #b2bmarketing #demandgen #b2bmarketingstrategies #b2b #business #marketing #marketingtips
Released:
Mar 7, 2022
Format:
Podcast episode
Titles in the series (100)
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