45 min listen
Juliana Jackson: How to blend product and technical marketing
FromFunky Marketing: Bold Strategies for B2B Growth and Revenue
Juliana Jackson: How to blend product and technical marketing
FromFunky Marketing: Bold Strategies for B2B Growth and Revenue
ratings:
Length:
62 minutes
Released:
Jan 18, 2022
Format:
Podcast episode
Description
Our dear friend Juliana Jackson dropped by on a show! She's a senior marketer with a strong blend of product and technical marketing experience, both in B2B SaaS and eCommerce, and currently Customer Marketing & Community at CXL.com
In the last 12 years, she has:
- Successfully taken to market 6 SaaS products;
- Provided long-term consulting in growth & product marketing for 10+ tech startups;
- Consulted 50+ direct-to-consumer brands on improving and implementing Customer Satisfaction and Customer Lifetime Value strategies.
- Managed and trained 4 customer support teams, 5 sales teams, and 2 marketing teams.
She's huge on education, internet experience, lifecycle marketing, technical marketing, marketing ops, community, and she goes out of her way to spread skills and understanding - and keep her outlook contemporary and candid.
+ she likes a good laugh - we laughed a lot! She actually advises not following or connecting with her if you don't have a sense of humor.
But if you do, check her out on LinkedIn and Twitter.
https://www.linkedin.com/in/theclvlady/
https://twitter.com/theclvlady
In the last 12 years, she has:
- Successfully taken to market 6 SaaS products;
- Provided long-term consulting in growth & product marketing for 10+ tech startups;
- Consulted 50+ direct-to-consumer brands on improving and implementing Customer Satisfaction and Customer Lifetime Value strategies.
- Managed and trained 4 customer support teams, 5 sales teams, and 2 marketing teams.
She's huge on education, internet experience, lifecycle marketing, technical marketing, marketing ops, community, and she goes out of her way to spread skills and understanding - and keep her outlook contemporary and candid.
+ she likes a good laugh - we laughed a lot! She actually advises not following or connecting with her if you don't have a sense of humor.
But if you do, check her out on LinkedIn and Twitter.
https://www.linkedin.com/in/theclvlady/
https://twitter.com/theclvlady
Released:
Jan 18, 2022
Format:
Podcast episode
Titles in the series (100)
Mario Krivokapic: What are the differences between Sales processes in SMBs and Enterprise by Funky Marketing: Bold Strategies for B2B Growth and Revenue