In this episode, you'll hear from Jessica Korthuis, founder of Sohuis (so-house) where she supports a global community of diverse and ambitious early-stage female founders. Despite not having gone to school for marketing, Jessica has over a decade worth of experience in marketing and branding. She explains why she doesn’t think marketers are from a special “unicorn land” and how smart marketing is all about discipline and tactics. Jessica shares how as a business owner, you should be in charge of your messaging, decision making, and branding strategy but where exactly should you start and what are some fundamentals to keep in mind according to a digital marketing expert? Jessica talks about b2b marketing and how to leverage it for your business. You'll learn why email marketing is so important and how to get started in list building and emailing marketing for business growth and development.  Connect with Jessica and Sohuis: Main website:  https://herbrandandco.com/ Sohuis membership: https://herbrandandco.com/membership The Lucy Lab (our formal Marketing Accelerator Program): https://herbrandandco.com/thelucylab/ LinkedIn: https://www.linkedin.com/in/jessicakorthuis/ IG: https://www.instagram.com/sohuisinc/  This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most. We will be sending CEO School swag for the next 100 reviews so don't miss out. Write a review and send us a screenshot at podcast@theceoschool.co to claim your swag.