Marketing your expert business can be a difficult and overwhelming experience. There are so many social platforms and marketing channels to choose from, but all of that doesn't matter if you don't get the fundamentals right!    In this interview, I asked marketing expert, Laura Higgins, how she has helped so many businesses market themselves effectively and really stand out in their niche. In this episode, you'll discover some easy-to-use strategies and techniques that will help you attract the right people into your offers faster!   In this episode you'll discover: The one thing that most coaches don't do enough of in their marketing (this commonly overlooked strategy can make you money in the next 24 hours) How to create a lead magnet that doesn't just get you leads...but also generates sales Exactly what you need to be doing 'in between' your launches so that your list and audience grow and therefore when you launch again, you actually scale your business   If you found this valuable please take a screenshot and share it on Instagram Colin @ colinboyd   Make sure to hit the "Subscribe" button so you don't miss an episode!   Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.   For all the show notes and links: https://www.expertedgepodcast.com/blog/episode110     Here are Laura's Higgins Details: https://lalasocialclub.co/   Here is her Marketing Playbook for you to download and use: https://mymarketingplaybook.com/17-creative-content-instagram-2/   Connect with Colin on Instagram: https://www.instagram.com/colinboyd/   If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here:  http://colinboyd.co/elite