One of the most important skills you can develop as a coach and course creator is the ability to clearly articulate your audience's "flagship problem" and the fact that what you have to offer solves this problem. Mastering how to articulate the problem, so that it becomes urgent and important is a crucial part to any marketing sales campaign. So how do you find out your audience's flagship problem? By going through and answering the 4 questions I laid out during this Episode of The Expert Edge!  Enjoy. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I’d love to hear from you. Register for the free bonus training where you’ll discover the 5 secrets to selling from webinar & live stages. https://www.click.colinboyd.co/5secretstraining For all the show notes and links: https://www.expertedgepodcast.com/blog/episode172 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/