Joining Ben on the podcast today is author,  entrepreneur and founder of the Personal Trainer Development Center (the PTDC) and the Online Trainer Academy, Jon Goodman. If you want to massively expand your online fitness business, simplify your life and learn how to focus on what really matters, then listen to this entire podcast more than once with a notepad! http://www.benpakulski.com/podcasts/jon/   Ben and Jon discuss business building, marketing, the minimalist lifestyle, overcoming fear and procrastination and Jon’s latest two books The habits of highly wealthy online trainers and The marketing breakthroughs of highly wealthy trainers. Key Topics Discussed: ⇾  The habits of highly wealthy online trainers. ⇾  The new era social media marketing  for online trainers. ⇾  The minimalist lifestyle. How to eliminate decision fatigue. ⇾  The marketing breakthroughs of highly wealthy trainers.     This podcast is brought to you by Prime Fitness USA,  bringing you the most innovative strength training equipment using their patented SmartStrength technology. This podcast is brought to you by ATP Labs! For cutting edge supplementation with a purpose, checkout ATP Labs. This podcast is brought to you by Gasp! Top notch quality training wear, Muscle Expert approved training gear! Get 10% off when you use the discount code BEN10 at checkout at Gasp Online Today! Subscribe on iTunes, Tunein, or Stitcher Radio! Love the podcast? Leave a review in iTunes! Who would you like Ben to interview? Tell us here!   Time Stamps: 3:55 - Jon's story from 105 lb Ice Hockey player to building an online fitness empire. 9:20 - The 2 fundamental principles needed to build a successful online fitness business. 12:05 - Why your biggest haters will be your best paying clients. 13:40 - The new era social media marketing and the and ugly truth for online marketers. 16:50 - What fitness marketers don’t realize. What is cognitive ease?  22:10 - The first step to take towards building your online business. 25:33 - How to find what you love. Expert tips to crush the fear of failure. 27:20 - Gary Vee’s method for finding what works and what you love. 30:00 - The habits of highly wealthy online trainers. 32:20 - 10x your writing capabilities with these 2 two books. 34:05 - Choice minimalism. How to eliminate decision fatigue. 36:30 - Eliminate email fatigue with systems and processes. 42:00 - The game changer advice Jon received from Dr. John Berardi, C vs C+ ideas. 44:05 - The marketing breakthroughs of highly wealthy trainers. 46:56 - How to add $20,000 to $25,000 to your bottom line in a few years with this simple change. 49:28 - How to get a book out of your brain and on the shelf. 54:54 - Simple strategies to beat procrastination and get important work done. 56:40 - Using cue cards to trick yourself and get more sh*t done. 58:30 - The first ever certification for online fitness trainers who want to have a legitimate online business. Resources Mentioned ⇾  onlinetrainer.com ⇾  On Writing Well ⇾  The Elements of Style ⇾  Scrivener Follow Jon OnlineTrainer.com Facebook Page Instagram Theptdc.com